At Kickbox, we are primarily looking for ideas aligned with Swisscom’s fields of innovation:
‍
• Future of Network
• Cloud & Applications
• AI & Automation
• Security
• Entertainment & Immersive Reality
• Digital Services
• Trust

1. Desirability: Does the idea meet a customer need?
2. Feasibility: Is the idea feasible?
3. Market size & Attractiveness: what potential does the market offer?
4. Strategic fit: Does it fit in with our fields of innovation?
5. Team / Kickboxers: What motivation and skills does the team bring to the table?

Our experience shows that teams with different skills - such as technical and business skills - are more successful. That is why we actively support the formation of such teams in order to create the best conditions for your idea.

At RedBox level, there is a lead person (KickBoxer) who introduces the idea. However, if you have the opportunity, we encourage you to form a team with different skills early on. We observe that teams are more successful and it will also be useful for a possible BlueBox stage where the team approach is emphasised. So yes, you can. If you are a team, discuss who will take the lead and what roles the others will focus on

A few times a year, campaigns are held looking for ideas in a certain area. Ideas in all areas can be submitted at any time. However, if your idea fits into a campaign, the chance of advancement increases significantly, as more funding budget is available.

There is no deadline for good ideas! You can submit your idea at any time. Campaigns are an exception. If you would like to submit your idea for a campaign, please note the deadline communicated there. If you miss the deadline, you can always submit your idea, but it will no longer be considered for the campaign.

As soon as your idea has been submitted, you will receive an information email. We will then send you your box by post as soon as we have your address. If something doesn't work out, you can contact us at any time.

You get the coach and the budget of 1000 CHF from Kickbox. The time you invest comes from your team. So discuss your plan with your boss and colleagues - think of it as your first pitch. If necessary, you can also use your 5 learning days or contact us at get.kickbox@swisscom.com to discuss it.

If you follow the methodology, take advantage of the coaching and use the services available to you through KickBox and the platform, you will be able to successfully pitch your idea to internal sponsors or investors to take it to the next level. If it doesn't work out... the journey is often more important than the destination! Maybe it will work out with the next KickBox!

You start the next chapter of your innovation journey by finding internal sponsors to fund your BlueBox.

Yes, very much so! Every Swisscom employee can register on the platform. We would be happy if even more people joined the community and shared their knowledge and experiences.